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Approved By Fritz

Our Story

Founded by Danielle, one of the lucky dog owners who got the opportunity to adopt her pup Fritz in 2021. With a background and love for brands, design and dogs, Danielle wanted to not only create a brand that is colorful, sustainable but to also become a responsible brand in the US that takes care of dogs and our planet. 

Fritz, our CEAO Chief Entertainment and Approval Officer ;-) is a rescue from South Carolina, a happy pup that is also a little stubborn and spoiled. As a modern dog mom, Danielle, wants to make sure all dogs get the best treatments they can. That being said, in the end, it's the dog, Fritz who approves ;-).

The city inspired us.

During the lockdown, New York City was left behind and kept alive by all the dogs and their owners. The city that used to be filled with a busy city lifestyle, showed its beauty with its iconic color combinations. For example, color combinations of New York subway seats, yellow and orange or lilac and grey. Usually the seats are filled with people, but during the pandemic it showed its beauty and happiness, even when it was empty. 
Also, when Danielle walked from Long Island City to Brooklyn, there are lots of colorful murals and garages that are beautifully painted. While the neighborhood was empty, the colors and people with their dogs kept the city alive.

 

 

Our Mission.

Our mission is to create colorful and sustainable pet lifestyle products for the modern day dog owner. Besides our colorful and sustainable pet essentials, we want to share lifestyle tips so that we can enjoy our pups for as long as they can live, not just for a few years.

Join our mission to become the most sustainable pet brand. This is not an easy journey and as small female owned business, we are aware that we have a long way to go and are happily continuing on our journey to become one of the most sustainable pet brands in the USA. Please find a list below what we currently do to make an impact;
 
  • We are a small woman owned business and work with diverse talented people that matches Approved By Fritz's company values.
  • Leashes and Collars are made in eco-friendly circumstances.
  • Our Poopbags are made from recycled plastic bottles (RPET)
  • Our bandanas and denim toys are handmade from upcycled materials and locally sourced and manufactured in small batches, made in our small studio in Queens, New York.
  • We collaborate with local sustainable brands that make a difference.
  • Our packaging material is made from recycled and compostable materials.
  • We love all dogs and we specifically promote rescues as we believe all dogs deserve their forever home. 
  • We support local nonprofit rescue organizations that work extremely hard to rescue all the dogs that need a safe place. We are supporting them by donating supplies and organizing regular fundraising events.
11 Products
Show:
Approved By Fritz Fritz Poop Bag Carrier Blue/Red
Approved By Fritz
Fritz Poop Bag Carrier Blue/Red
About this product
Who said that a dog poop bag holder cannot be a chic pet acce...
$19.00 $19.00
 
Approved By Fritz Fritz Leash  Two-tone Green/lightgreen  Standard
Approved By Fritz
Fritz Leash Two-tone Green/lightgreen Standard
About this product
A green dog leash is a must-have pet accessory for every mod...
$55.00 $55.00
 
Approved By Fritz Fritz Leash  Two-tone Blue/Orange Standard
Approved By Fritz
Fritz Leash Two-tone Blue/Orange Standard
About this product
A green dog leash is a must-have pet accessory for every mod...
$55.00 $55.00
 
Approved By Fritz Fritz Leash  Two-tone Lilac/Grey Standard
Approved By Fritz
Fritz Leash Two-tone Lilac/Grey Standard
About this product
A green dog leash is a must-have pet accessory for every mod...
$55.00 $55.00
 
Approved By Fritz Fritz Harness Black Creamy
Approved By Fritz
Fritz Harness Black Creamy
About this product
We got inspired by the hustle and bustle of the city. Whethe...
$42.00 $42.00
 
Approved By Fritz Fritz Collar Two-Tone Green
Approved By Fritz
Fritz Collar Two-Tone Green
Do you want your doggo’s duds to stand out during walks? Our beautiful green dog...
$28.50 $28.50
 
Approved By Fritz Fritz Collar Two-Tone Pink/Yellow
Approved By Fritz
Fritz Collar Two-Tone Pink/Yellow
Are you looking for a fashionable pink dog collar made in an eco-friendly enviro...
$28.50 $28.50
 
Approved By Fritz Fritz Collar Two-Tone Lilac/Grey
Approved By Fritz
Fritz Collar Two-Tone Lilac/Grey
A lilac dog collar from Approved by Fritz is a PVC-coated, durable, and extremel...
$28.50 $28.50
 
Approved By Fritz Fritz Collar Two-Tone Blue/Orange
Approved By Fritz
Fritz Collar Two-Tone Blue/Orange
You asked we listened; the Approved by Fritz Blue Collar is finally here. You kn...
$28.50 $28.50
 
Approved By Fritz Fritz Poop Bag Carrier Green/Lightgreen
Approved By Fritz
Fritz Poop Bag Carrier Green/Lightgreen
About this product
Who said that a dog poop bag holder cannot be a chic pet acc...
$19.00 $19.00
 
Approved By Fritz Fritz Poop Bag Carrier Yellow/Pink
Approved By Fritz
Fritz Poop Bag Carrier Yellow/Pink
About this product
Who said that a dog poop bag holder cannot be a chic pet acc...
$19.00 $19.00
 
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